2008 Yoga Trends no comments
Yoga is fast becoming part of the global fabric of daily life in 2008 and moves out of the yoga studio and into the offices of doctors, businesses and ad agencies.
Here are five trend highlights for 2008:
Trend #1) Bringing classes to the masses. Yoga will continue to migrate into new territories beyond the standard studio or gym. Think yoga at your desk, for specific segments like the overweight or seniors, or at unexpected locations like shopping malls.
Trend #2) The doctor will see the yogi now. Conventional healthcare providers will increasingly acknowledge the benefits of yoga therapy. Expect to see peer-reviewed research examining yoga’s health benefits and other signs of acceptance by the traditional healthcare community.
Trend #3) Yoga will take up permanent residence on Madison Avenue. Companies will turn to yoga imagery when they want to associate their products or services with a wellness lifestyle–even if they have nothing to do with wellness.
Trend #4) Asia will be the next growth market. More teachers will answer the call to bring yoga to Hong Kong, and more Asians will travel to the United States to attend yoga conferences and teacher training programs.
Trend #5) Yoga meets YouTube. Yoga is a growing presence in the online world. Expect more and more streaming videos of live classes, downloadable videos for your iPod, yoga pages on MySpace and Facebook, and more.
These emerging trends in yoga will shape its influence in 2008 and beyond.
For more information, visit mindfulmarketing.net